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Sivan
Hurvitz

I'm a designer who builds category-leading consumer products. I help early-stage startups find clarity and direction by solving real problems for their users.

Mami Team

Mami Team lets any woman earn money by recommending products she loves to her own network, something that used to be reserved for professional influencers. As lead designer, I took it from 0 to 1 and designed the full member experience: a personal storefront, a performance dashboard, a withdrawal flow, and an Academy of short courses. I also defined and rolled out a new code-based design workflow for the team.

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Role: Lead Product Designer (freelance)
Scope: 0→1, research to build: Personalized storefront, Performance dashboard, Withdrawal flow
Platform: Mobile app (iOS & Android, Flutter)
Highlight: Defined and rolled out a code-based design workflow

Amp

Amp Fitness is an AI-powered home strength-training system with gamified workouts and a personalized experience. As Head of Product Design, I built and led a global, multidisciplinary team that shaped the product and brand, driving the app and marketing site from beta to launch in fast, iterative cycles. Our work culminated in a successful debut at CES 2025, with coverage in Forbes and Rolling Stone.

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Role: Head of Product Design, 2024–2025
Scope: App + marketing website, Design org building, Team mentoring
Platform: Mobile app, connected home gym, e-commerce website
Highlight: Red Dot Award, 5K pre-orders, sold out for 2025

Nanit

I joined Nanit pre-launch as its solo designer. As part of a small early team, I took the iOS and Android app from MVP to launch. As the company grew, I built and led the product design function, overseeing major redesigns of the core monitoring app and the creation of the new Sound + Light app. Nanit became the leading connected baby monitor, recognized by TIME's Best Inventions and Fast Company's Innovation by Design.

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Role: Product Designer → Director of Product Design, 2016–2024
Scope: Full ownership of the app design and design strategy, Design org building, Team mentoring
Platform: Mobile app (iOS & Android) and connected camera
Highlight: #1 top-grossing smart baby monitor in the US, 1M+ families